Alo has been selected for the Global Elite Awards Top 100 in 2026, placing the Los Angeles-based studio-to-street activewear house among the small international cohort of brands the programme regards as category-defining in the wider fashion and wellness landscape. The recognition confirms Alo’s standing as one of the reference names in design-led activewear, and one of the few international brands whose growth has come without the loss of editorial coherence that typically accompanies scale in the category.
From the Yoga Studio to the Street
Founded in 2007 in Beverly Hills by Danny Harris and Marco DeGeorge, Alo set out with a conviction that studio-focused apparel could carry the same design standard as considered ready-to-wear. The result is a brand whose fabrics, cuts, and colour palettes are now as recognisable in a hotel lobby as in a yoga studio, and whose crossover between performance and lifestyle has become one of the defining market cases of the past decade in the category. The Global Elite Awards panel noted the discipline of this long-form positioning specifically in its review.
Design, Wellness, and the Alo Ecosystem
Beyond apparel, Alo has built out an integrated wellness ecosystem that extends into studios, content, and lifestyle categories, each delivered to the same editorial standard as the clothing. The approach has created a brand world that competitors have found difficult to replicate, and it is one of the reasons Alo has been read, over successive cycles, as a design house that happens to make activewear rather than an activewear brand that happens to design well.
What the Top 100 Recognition Signals
The Global Elite Awards Top 100 is the programme’s most selective annual editorial list, identifying the hundred most exceptional houses from the wider cohort across every category the awards cover. Selection is editorial, independent, and made by the same international panel that reviews candidates at category level, with an additional round of comparative review to isolate the houses considered category-defining rather than category-competent. For Alo, the recognition places the house inside the small cohort of brands the panel regards as reference cases for the wider international design-led activewear category.
For more information visit aloyoga.com and globaleliteawards.com.
