Global Elite Awards recently had the privilege of interviewing Mr. Ahmed, CEO of Takara Hospitality Group (THG), the visionary hospitality group behind multiple award-winning restaurants, following their recognition with the Global Elite Award 2025. It’s clear from our conversation that THG’s success is not accidental; it is the result of a carefully cultivated culture of excellence, innovation, and authenticity that permeates every aspect of the group’s operations.
A Vision Rooted in Excellence
From the very beginning, THG set out to create hospitality experiences that are as authentic as they are innovative. Each of its brands carries a distinct identity: Takara brings contemporary Japanese fine dining with precision and elegance, ZIBA celebrates Persian heritage and sophistication, while SoldOut injects youthful energy and creativity into modern casual dining. What binds them together, according to Mr. Ahmed, is a dedication to truth in concept, integrity in execution, and passion in every detail, principles that have become the standard for excellence at THG.
Innovation as a Cultural Core
Innovation, he explains, is not confined to a single department but is embedded in the culture of the company. THG continually studies market trends, anticipates guest preferences, and evolves its offerings without ever compromising authenticity. This approach allows the group to stay ahead of the curve in Saudi Arabia’s competitive culinary landscape, where excellence is measured not just by taste, but by the overall experience.
“We don’t chase trends,” Mr. Ahmed says, “we define direction.”
Celebrating Saudi Culture Through Dining
Saudi Arabia’s rich cultural heritage plays a central role in THG’s vision. Each restaurant is thoughtfully designed to honor local traditions while delivering a global standard of hospitality. From the intricate design details in Takara to the storytelling elements in ZIBA and the vibrant energy of SoldOut, every concept reflects both the modern identity of the Kingdom and the deep pride in its cultural roots. For Mr. Ahmed, the goal is clear: to create dining experiences that celebrate the local soul while setting new benchmarks for international excellence.
Sustainability and Responsibility
Sustainability is another pillar of THG’s operations. The group integrates responsible sourcing, waste reduction, and energy optimization into daily practices, while also supporting local suppliers to strengthen community ecosystems. Mr. Ahmed emphasizes that sustainability is about legacy, ensuring that the growth of the company benefits both people and the planet.
“Every restaurant we operate should serve not only guests but also the future,” he says.
Ambitious Expansion Across Saudi Arabia
Looking to the future, THG has ambitious plans for expansion. Takara will relocate to a landmark destination in Al Khobar, where design, artistry, and the fine-dining experience will converge, while ZIBA prepares to make its debut in Riyadh, introducing Persian sophistication to the capital. SoldOut continues its rapid growth with new outlets across the Kingdom, redefining premium casual dining, and the group is also venturing into the digital F&B space with innovative delivery concepts like Cali’s Original Burger and Khobrd. These expansions are not driven by numbers alone but by a commitment to set benchmarks and shape Saudi Arabia’s modern hospitality scene.
Leadership That Inspires
At the heart of THG’s success lies a distinctive leadership philosophy. Mr. Ahmed leads with transparency, accountability, and empowerment, fostering a culture where managers think like owners, chefs like artists, and team members like brand ambassadors. By aligning the entire organization around a clear vision and purpose, excellence becomes a natural outcome. Leadership, he explains, is ultimately about belief, belief in the people, the brand, and the future they are building together.
Setting the Benchmark for Modern Hospitality
THG’s recognition with the Global Elite Award 2025 is a testament to its unwavering commitment to quality, innovation, and cultural authenticity. By blending global standards with local heritage, investing in sustainable practices, and leading with clarity and passion, THG is not just redefining dining in Saudi Arabia, it is setting the standard for what modern hospitality can achieve.
