Global Elite Awards had the opportunity to speak with Shermel A. Jeffers Chandwani, Owner and Managing Director of SAJ Interior Design & Real Estate Services, soon after the firm was honored with the Global Elite Award 2025. During our conversation, Shermel opened up about the origins of her company, her commitment to personalized luxury investment guidance, and her forward-looking vision for the real estate market in St. Kitts and Nevis.
From Banking to Bespoke Real Estate
Shermel’s journey into the world of luxury real estate was fueled by a combination of experience, expertise, and personal encouragement. After revisiting her career in the banking sector, a close friend encouraged her to venture into real estate, recognizing her talent for connecting with people and her ability to excel in sales. Drawing on her extensive knowledge of financial services and the real estate market, Shermel founded SAJ with a commitment to offering an elevated, client-focused experience that stands out in St. Kitts and Nevis.
“My qualifications and experience allow me to offer a level of client service that is undoubtedly unmatched within the real estate industry here,” Shermel explains.
Tailored Strategies for Unique Clients
What sets SAJ apart is its customized approach to real estate consulting. The firm doesn’t just show properties; it guides clients through every step of the investment process. From advising on mortgage financing to arranging appointments with financial institutions, SAJ ensures that each client’s property purchase aligns with their financial goals and lifestyle.
“I always ensure that the property purchase makes sense for the buyer, so there are no regrets in the future,” says Shermel, highlighting the firm’s commitment to personalized service.
Dual Expertise: Real Estate and Interior Design
While SAJ currently focuses primarily on real estate sales, its expertise in interior design adds an additional layer of value for clients seeking luxury investments. By understanding both the property market and design potential, Shermel and her team can help clients visualize and maximize the full potential of their investment, ensuring that each property aligns with both financial and aesthetic goals.
Navigating Luxury Real Estate Trends
Shermel is optimistic about the future of luxury real estate in her region. She notes a growing demand for lifestyle properties and investment opportunities linked to the Citizenship by Investment program, which is expected to drive significant growth over the next five years. SAJ positions itself at the forefront of these trends, offering clients informed guidance to capitalize on market opportunities while safeguarding long-term value.
Advice for First-Time Luxury Investors
For those entering the luxury property market, Shermel emphasizes the importance of strategic planning. Understanding long-term value, location, associated costs, and potential risks is essential to making informed decisions. Her approach ensures that every investment not only promises strong returns but also aligns with the client’s personal tastes and values.
“Creating a strategic plan is key. It ensures that your property investment is both financially sound and personally fulfilling,” Shermel advises.
Redefining Luxury Real Estate Consulting
With its unique blend of financial insight, real estate expertise, and personalized client service, SAJ Interior Design & Real Estate Services is redefining luxury property investment in St. Kitts and Nevis. Recognition with the Global Elite Award 2025 reflects the firm’s dedication to excellence and its unwavering focus on delivering bespoke solutions that meet the unique needs of each client.
By combining strategy, experience, and a human touch, Shermel Chandwani and her team continue to set a new standard for luxury real estate consulting, proving that true value lies in both the investment and the experience.
