MAC Cosmetics, honored as the Leading Professional Makeup Brand for Artists at the Global Elite Awards 2025, is turning the page to a dynamic new chapter. In a visionary move set to redefine the future of beauty, the brand has appointed renowned designer and cultural tastemaker Nicola Formichetti as its Global Creative Director.
This exciting development reflects MAC’s commitment to artistry, innovation, and cultural relevance, an ethos that earned the brand its prestigious Global Elite Award title this year.
Reinventing the Beauty Landscape: A Strategic Vision
MAC Cosmetics is globally recognized for pioneering inclusivity and self-expression in the beauty industry. With the appointment of Nicola Formichetti, the brand is doubling down on creativity and modernity, aligning with the evolving expectations of a digitally native generation.
Formichetti brings a bold, cross-disciplinary approach rooted in fashion, music, and emerging tech,v an aesthetic that has powered global campaigns and collaborations with industry icons including Lady Gaga, Diesel, and Mugler.
As the newly appointed Global Creative Director, Formichetti will lead the transformation of MAC’s visual identity, overseeing everything from campaigns and packaging to product design, content, and in-store experiences.
“MAC is a cultural icon. I’m excited to help shape its future for a new generation of makeup lovers around the world,” said Formichetti.
Driving a Cultural and Digital Renaissance
This strategic appointment comes at a time when The Estée Lauder Companies (MAC’s parent company) is investing heavily in its “Beauty Reimagined” initiative—an ambitious roadmap to becoming the most consumer-centric luxury beauty group worldwide.
Formichetti’s creative leadership will position MAC at the forefront of that transformation, helping the brand reclaim its spot as the go-to cosmetics line for artists, performers, and self-expressionists across the globe.
Aïda Moudachirou-Rébois, MAC’s Senior Vice President and Global General Manager, said of the appointment:
“Nicola is a visionary. His fearless creative spirit and global perspective make him the perfect choice to lead MAC’s next era.”
Celebrating Global Excellence: A 2025 Global Elite Award Winner
This groundbreaking move comes on the heels of MAC Cosmetics being named the Leading Professional Makeup Brand for Artists at the Global Elite Awards 2025. The recognition highlights the brand’s consistent leadership in artistry, diversity, and its enduring commitment to community-driven values.
From backstage at fashion weeks to film sets, red carpets, and social platforms, MAC has remained a staple in the kits of professionals worldwide. The award further cements its position not only as a cosmetic powerhouse but as a creative institution shaping the global beauty narrative.
Looking Ahead: The Future of Beauty with MAC
Under Formichetti’s leadership, MAC Cosmetics is poised to reignite its brand story with a futuristic lens. The brand aims to further empower creatives, champion inclusivity, and captivate audiences with visually arresting, digitally dynamic storytelling.
As MAC bridges high fashion, art, and innovation, it continues to serve as a source of inspiration for professionals and everyday artists alike.
With the Global Elite Award distinction, MAC’s legacy is more than recognized,vit’s being actively reimagined.
